WFUV Launches The Alternate Side

WFUV, Fordham's noncommercial radio station, launched its highly anticipated Internet and HD Radio indie music destination, The Alternate Side on Friday, Dec. 5. The Alternate Side will highlight the most exciting talent from the New York area, playing Santogold, MGMT and The Menahan Street Band alongside more established acts like TV On The Radio, The National and Sonic Youth. Listeners can experience this complete multi-media music service at www.thealternateside.org and, on HD radios, at 90.7 FM WFUV-HD3.

The Alternate Side includes a full-time music stream that features exclusive artist interviews and broadcasts from local music venues, and a state-of-the-art web site with video content, a blog, a concert calendar and other interactive features. The site will also connect artists directly to their fans, as local bands and artists will be able to set up profiles, blog, upload mp3s and update tour information. The site's unique social networking platform puts bands and fans in control, giving local musicians the ability to share their music with a worldwide audience. Listeners can discover up-and-coming artists from all over the world and all over the musical landscape and play DJ themselves, building custom mp3 playlists from a database filled with local talent.

The Alternate Side will complement WFUV's existing service, which will continue in its present format at 90.7 FM and www.wfuv.org. The Alternate Side logo is also available for download.

WFUV is a non-commercial, listener-supported public radio station, licensed to Fordham University for 60 years. One of the nation's highest-ranking stations in its format on both the radio and on the web, and a leader in contemporary music radio, WFUV offers an eclectic mix of rock, singer-songwriters, blues, world and other music, plus headlines from National Public Radio and local news