In a YouTube video posted as proof of her loyalty to Colbert Nation, Associate Professor of Marketing Lerzan Aksoy professes her love for Stephen Colbert.
Her love is one that she shares with Timothy Keiningham, the chief global strategy officer of Ipsos Loyalty and one of the co-authors of her new book, “Why Loyalty Matters.” They even devote a passage in the book to Colbert’s teachings.
Their only regret: that they have only one life each to give to the Colbert Nation.
Learn more about Aksoy's research here.
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