GBA To Hold Sports Media Conference

What does it take to thrive in the business of sports media? Fordham's Graduate School of Business will devote a morning of discussions and lectures to this question on Monday, April 12 at the Lincoln Center campus.

"The Sports Business: Adapting to a Changing Media Environment and a Challenging Economy," will take place from 9 a.m. to 12:30 p.m. at the McNally Ampitheater, at the Fordham School of Law, 140 West 62nd St.

Lead by John Fortunato, associate professor of communication and media management at Fordham, the conference will feature a keynote conversation with Al Trautwig, an announcer for the MSG network. Media and marketing panels following it will feature representatives from ESPN, SportsNet, CBS Sports and the NHL.

The event is free and open to the public. For more information, call (212) 636-6146 or e-mail centercomm@fordham.edu

—Patrick Verel