Google Exec to Welcome CBA Freshman to Fordham

The College of Business Administration Class of 2014 will get a taste of success on Monday, Aug. 30, when Bill Sickles (CBA ’84), Business Head for Google's Emerging Sector, addresses them as part of New Student Orientation.

Sickles, who earned an MBA from Northwestern University after graduating from Fordham with a degree in marketing and management, will speak at 9:30 a.m. in the McGinley Center Ballroom.

In his current position, he is responsible for developing Google's global relationships with a select group of consumer product's companies. Previously, he spent three years as head of healthcare at Google, focused on providing solutions for healthcare and pharmaceutical companies, and a year in sales management with Google Audio.

After Sickles’ talk, Frank Werner, Ph.D., associate professor of finance and economics will review the students’ summer reading assignment, The Google Story (Delacorte Press, 2005). The students then will break into groups to discuss potential business proposals.

—Patrick Verel