Literary critic and communication theorist Marshall McLuhan died over 30 years ago, but even today his work is viewed as one of the cornerstones of the study of media theory. His expressions "the medium is the message" and "the global village" are fixtures in media discourse, and he predicted the development of the World Wide Web three decades before it arrived.
Some may not know that McLuhan was Fordham's Albert Schweitzer Chair in Humanities for the academic year 1967-68.
This weekend the Lincoln Center campus marks what would have been McLuhan's 100th year with "A Marshall McLuhan Centenary Symposium, sponsored by Fordham University and others, on Saturday, Sept. 17. The event is open to the public.
The keynote address will be given by Eric McLuhan, his son and a professor at the University of Toronto. The all-day event is expected to draw a few hundred people on the media visionary and his theories. Now that the Internet age is upon us, there is renewed interest in his work and perspective.
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