Fordham Notes: Positive Marketing Knowhow from the C-Suite

Tuesday, October 1, 2013

Positive Marketing Knowhow from the C-Suite

High fashion and flawless marketing make their way to Fordham on Wednesday, Oct. 2 when Fordham Schools of Business’ Center for Positive Marketing launches its "Marketing Lessons from the C-Suite" with Tony Spring, president and COO of Bloomingdale's. Spring will deliver a talk titled, "Inside the Brown Bag: What Makes Bloomingdale's Bloomingdale's." The event, to be held at the Lincoln Center Campus’ South Lounge, promises to be a packed house.

The series will bring successful business executives from a variety of sectors to hold forth on subjects that don't always full under the purview of their official title, said Dawn Lerman, Ph.D., associate dean of graduate business education and executive director of the center.

"Often it's the case that students tend to look at things in the silos of which they’re studying, but every particular business function is impacted by every other business function," said Lerman. "Marketing lessons don’t necessarily come from the marketing department, they can come from the COO, CIO, CFO, and of course the CEO—the lessons really can come from anywhere."

The backbone of a business education often requires that business functions be taught separately, said Lerman, but curriculum must also provide perspective on how those parts come together.

The series aims to mesh these functions via the perspective of individuals who have worked their way up to the executive suite of the chief officers—"The C-suite."

"C-suite executives view business holistically because they experience it that way firsthand," said Lerman. "The series will present people at the top who have found ways to manage their career to get there."

Here's the lineup...

Tony Spring, president and COO of Bloomingdale's will be speaking at Lincoln Center Campus on Wednesday, Oct. 2, 6 p.m. in the South Lounge.

Chris McWilton, president of U.S. Markets and former CFO of MasterCard, will be speaking at Lincoln Center Campus on Thursday, Oct. 17, 6 p.m. in McMahon 109.

Salman Amin, COO-North American Markets, S.C. Johnson and Son, will be speaking at LC on Wednesday, Oct. 30, 1:30 p.m., Room TBD.

John Osborn, President and CEO of BBDO New York will be speaking at the Rose Hill campus on Monday, Nov. 11, time and room TBD.

For more information contact Linda Purcell, 212-636-6115,

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