Fordham Notes: The Nostradamus of Marketing Comes to Fordham

Friday, October 17, 2014

The Nostradamus of Marketing Comes to Fordham

Next week Fordham University’s Center for Positive Marketing will host a discussion with Faith Popcorn, “the Nostradamus of marketing.”

Popcorn, a best-selling author and "futurist," will share her predictions about a future shaped by the intersection of personal technologies, changing family composition, and data security.

“Flying into the Future with Faith Popcorn”
Wednesday, Oct. 22
6:30 p.m.
Room 3-03 | Fordham School of Law
150 West 62nd Street

Popcorn is the founder of the BrainReserve, a New York-based, future-focused marketing consultancy. She has successfully predicted social trends such as “cocooning,” forecasting the explosive growth of home delivery, home businesses, and home shopping.

She is the consultant for Fortune 500 companies including American Express, Campbell’s Soup, Johnson & Johnson, PepsiCo, Tylenol, and the United States Postal Service. She is also the author of several books, such as EVEolution: Understanding Women (Hyperion, 2001) and Dictionary of the Future (Hyperion, 2001).

Click here to reserve your seat.

For more information, contact Linda Purcell.

The event is sponsored by the Center for Positive Marketing, which unites industry professionals, academic researchers, and students for the goal of promoting the positive differences marketing can make in people’s lives.

— Joanna K. Mercuri

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